Rusken is a leading integrated corrugated packaging company with locations throughout the Southeast United States. Its 13 facilities, across seven states, serve some of the most prominent organizations across the e-Commerce, automotive, agricultural, food and beverage, and manufacturing sectors.
Rusken began exploring new ways to increase revenue, outside of traditional marketing methods, and ultimately implemented Web Insights to help the company identify new opportunities and support its cold-calling activity.
“Web Insights has allowed us to open up new opportunities. Not only does the solution offer valuable leads, but it has also allowed us to build crucial data intel. We can analyze the online behavior of prospects, customers, cold leads, and even stagnant customers, enabling us to grow our sales pipeline and close huge wins. Leads captured by the tool are automatically routed to the sales team to reach out in real-time.” — Andy Bell, Corporate Sales and Marketing Project Manager, Rusken Packaging Inc
Web Insights enables Rusken to capture website visitors, route intel seamlessly into the organization’s Lead Manager Lite CRM instance, and track valuable opportunities throughout its sales and marketing funnels. Team members can see when an existing customer visits the site, reach out in real-time and maximize cross-sell and upsell opportunities with existing customers, as well as reignite relationships with lapsed clients.
” We’re excited to see where Web Insights can take us; since its implementation, we’ve closed multiple sales opportunities. Deployment of the solution was seamless, and the Web Insights team has been excellent from the outset. ” — Andy Bell, Corporate Sales and Marketing Project Manager, Rusken Packaging, Inc.
Thanks to Web Insights, Rusken’s sales team has a continuous flow of new leads and opportunities delivered directly to them for immediate follow-up.
Web Insights is a highly intelligent website visitor automation solution. The software empowers technology and SaaS marketers to boost MQLs and SQLs through super-smart automation and integration capabilities. It seamlessly integrates with your existing mar-tech stack or CRM; you can even route leads and opportunities directly to a stakeholder across your business. It allows you to add contacts to workflows for instant communication or nurture. And turn website visitors into leads at every stage of the funnel for ultimate business success.
Generate MQLs and SQLs, engage in real-time, close more business than ever before, and accelerate business success with Web Insights.
Meet the author
Rachel Dettmer
Content Marketing Manager
Rachel has over seven years of corporate and award-winning agency experience in marketing and content creation across multiple sectors.