For B2B marketers, website visitor automation is evolving marketing as we know it.
Creditsafe, the global business intelligence experts and world’s most-used provider of online credit reports, uses Web Insights to accelerate sales and support its aggressive growth plan; for which the software is crucial.
Ryan Greenberg, Director of Sales at Creditsafe, has highlighted the clear ROI from Web Insights along with the technology’s seamless integration into the company’s existing CRM as being highly valuable.
“Web Insights’ integration into our sales CRM was seamless, the solution proves ROI very quickly after implementation and is another solid avenue where we’re generating revenue.” – Ryan Greenberg, Director of Sales at Creditsafe
Creditsafe has been using the intelligent Web Insights technology for more than three years to identify website visitors, find potential prospects and build sales opportunities. The team moves potential prospects into their sales funnel and sets up different marketing campaigns based on where those prospects are in the buyer journey — something Web Insights identifies on arrival.
In fact, Web Insights instantly tells users whether a website visitor is a brand new lead, a lead in play, a lapsed client or an existing customer, ready for the most appropriate, real-time engagement. The software immediately recognizes visitors and, through intelligent automation, routes those opportunities along with enriched data to the relevant place within the business. This could be to an account manager, a sales representative, or seamlessly into the company’s CRM for effective management and nurture. Creditsafe has 23 offices across 13 countries and offers instant access company credit reports in over 160 countries — so eliminating manual intervention through seamless, two-way integration is key.
“We are always on the lookout for new and different ways to generate leads. Innovation and integration are key, and Web Insights offers both!” – Ryan Greenberg, Director of Sales at Creditsafe
Web Insights uses intelligent integration to look up each business that visits your website and validates its relationship with your organization, identifying whether the visitor is an existing customer, a lead in-play, or a brand-new opportunity. Automation then enables the software to route the intel to the most relevant person in your business, automatically and in real-time. The right opportunities, routed to the right people, at just the right time — whether that be into your CRM and MA systems for automated lead nurture, to an account manager for effective upselling and extraordinary customer service; or to a relevant sales representative to work a hot lead.
Meet the author
Rachel Dettmer
Content Marketing Manager
Rachel has over seven years of corporate and award-winning agency experience in marketing and content creation across multiple sectors.